Wicked is a deep plum with a cool, deep violet/blue undertone. It's a luxurious matte lipstick. It can be worn sparingly as a lip tint or layered on as an authentic deep raisin look.  It's for someone who is daring with a bit of an edge. Are you brave enough to wear it? You'll never know its effect until you try it on.  Like all my lipcolors, Wicked Lipstick wears on and on.  ~ Jill